Das Kapital

June 2nd, 2009 § 1 comment § permalink

haveasmedia.com All of which brings us squarely back to our big theme for this year: Capitalism 2.0 … The ad industry is built on an industrial era principle: waging war (on people).

marx

… Google revolutionized the ad industry by waging peace. Imperfectly, certainly. Yet, when consumer preferences were factored into the value of ads, the result was disruptively more relevant ads. Advertisers, publishers—and, finally, people—were all better off. Now, Ad Blocker Plus is on the verge of waging an economically more valuable kind of peace: a more open, broader peace, which can boost relevance more significantly.

That’s a good thing for everyone—because it creates better incentives for everyone in the media value chain. And those incentives, ultimately, will lead to greater opportunities to create authentically valuable ads, that can make media itself more sustainable

How to tell when someone needs to brush up on their Marx.

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Such An Angel

June 1st, 2009 § 2 comments § permalink

It’s enough to restore one’s faith in show business.

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