Mobile Et Tu?

July 27th, 2008 Comments Off

Hank Williams asks, Is Apple The Worst Company Ever At Public Relations?

“David Pogue in the New York Times today writes that the MobileMe launch is a mess. Essentially, for many people the email part of MobileMe doesn’t work at all and is actually *eating* emails.

But Hank, you gotta see this for what it is. Poor old Dot Mac, worthless hunk of Soviet Era crap that it was, never laid claim to actually eating great hunks of people’s data! Email! iDisk storage! Gone! Erased! Those files ain’t never comin’ back! This is progress.

Plus, get real, who but a fool would consign their only backup copy of anything to a service containing the words “Mac” and “Online.”

Okay, maybe some trusting noobie, ha ha, guess we taught them a thing or two about life beyond Windows. About reading the freakin’ web before you give money to Apple, of all people, to “integrate” your data. Integrate as in, kiss them babies bye-bye!

I understand. You noobs thought just because these machines are gorgeous, Leopard a thing of beauty (if you know how to torque it like I know how to torque it, secrets to be revealed only if you got the next ten years free. Or maybe on my new blog.)  (Otherwise, prepare yourself for inexplicable annoyances, and documentation? Feh! You’re playing with the big boys now.)

Who but a real fool—or call me a dreamer, I like that better—would have paid, long ago, for Dot Mac … Seamless! OS integration! … and then seen the bright and shiny new logo for MobileMe and fell all over herself sending another hundred bucks into the ether.

At least I am not so stupid as to file anything there.

Whereas you poor trusting souls thought that an app called Backup backed up your data. You just went and assumed, didn’t you, that meant,  To a safe place. Boy, have I got a bridge to sell you. A bridge over troubled Florida swampland. Suckers.

Sigh. I hear there’s one born every minute.

Honey, nobody’s good at everything.  The display on this MacBook Pro would stun your eyeballs silly, everything looks so beautiful. Yeah, they just replaced—well, I don’t know what exactly they replaced, the codes on the repair sheet are not in Readable Human Language. Readable is so … gauche.

You let me know, Hank, when Apple’s screw-ups turn into anything but gold. No I don’t know why. I think it began the moment Steve drew a Nano out of his fucking watch pocket onstage. With that giant screen behind him, the enormous and the tiny …  Others might name different moments when—zing!—reality did it’s little quantum dance and tilted Apple’s way. All I know is, I gotta send this thing back next week.

Buy stock.

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