Or, to put it another way (I could do these forever): Run 'em right over with the giant money truck, just like the rest of us, but the beauty (?) of Linux geeks is, They never even notice.
The Intention Economy will happen first with public media. This is the economy that will grow around customers' and users' actual intentions—rather than guesswork about those intentions, or efforts to capture or drive people's attention. As a result, the advertising boom will come to an end, simply because the supply side will know more about what the demand side wants, and will have better ways of relating to it. Advertising won't go away,and never will. But wasting money time and money with guesswork about what people might want will fade as a value system, simply because a system that starts the actual intentions of users and customers will be in place.

Today FakeSteve rags on Woz again, nailing poor Woz (where's Kathy?) in his inimitable steel-marshmallow way, namaste.
Writers do that, they hand out justice without mercy, and don't give a fuck if they're “correct,” which is why the best of them, like Dan, are so often uncannily right.
Folks please read the entire article. It's a gem. Except the parts where Woz says the company has changed and we put too much emphasis on making products look cool. That part you can just skip right over.Now, here's an item from Doc's list I agree with.
More's the pity.Brands and reputations will matter more than ever.


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