Something called SneakyBusiness has compiled their best advice for Apple:
And what I wanna know is ... is this a put on?Create a dual CEO. As companies transition to a more effective 24x7 operation, the introduction of an alternative 'night shift' CEO can have dramatic effects. Over time, as the world realizes that two individuals are actually in place, the second CEO can assume more prominent daytime activities.
Introduce deliberate mistakes. Carefully planned errors, selected for minimal financial impact, can help to reduce the halo effect of a hyper-successful CEO. A minor overseas gaffe or ill-judged CEO product demo are good examples.
Spread the persona. Encourage other executives and senior managers to adopt the persona of the CEO. By adopting an identical dress code, mimicking their management style and repeating often used phrases the value of the CEO can be seen to spread further down the organization.
Really. It's awfully easy to "have me on," as the Brits say; I'm usually a year behind the times anyway. Tell me the truth—it's another Onion production, isn't it.
Otherwise, hey, it's crap like this that puts us professional snark-bloggers out of a job.
Benefit of doubt scenario: Sneaky Business actually resides in former Soviet Union
... In Russia, HTML codes you.
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